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Welcome to Gofere

About Gofere

Gofere Sportswear was born in 2018 out of friendship, passion, and a shared love for football. Founded by three football-loving friends — Samuel Mekonen, Hassen Mohammed, and Selamu Gelaye — Gofere set out to solve a problem many African fans faced: the lack of high-quality, affordable, and customizable replica jerseys for their favorite teams.

Inspired by the strength and pride of Africa’s lion, the brand took its name from “Gofere” — meaning lion’s fur coat in Amharic. What started with just four machines and outsourced production has grown into a Pan-African sportswear powerhouse, producing over 200,000 pieces per month and reaching customers in 125 cities across 6 continents.

Our Vision

Pioneering sportswear excellence as an African brand.

BRAND STRATEGY

Brand ESSENCE & Philosophy

At Gofere, we believe sportswear is more than fabric — it’s identity, pride, and performance. Guided by excellence, accessibility, innovation, African heritage, and community spirit, we design apparel that unites people and empowers athletes everywhere

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Unleash Potential

Empower athletes to unlock their potentialand achieve their ambitions, fueled by teamwork and community spirit.
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Innovate & Localize — Monochrome (Corrected Pin) Classic lightbulb outline with an Africa-shaped filament and a corrected location pin (teardrop with inner hole), all in black.

Innovate & Localize

Forge new paths in sportswear designand technology, tailored to
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Strength & Courage

Forge new paths in sportswear designand technology, tailored to diverse needsand preferences.
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Pioneer & Leader

Lead the way in African sportswearexcellence, inspire future generations,and champion responsible practices.
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Trust & Quality

Build strong, lasting relationships withathletes, deliver exceptional productsthrough continuous improvement.
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Beyond Manufacturing

Embrace sportswear as a tool forcultural expression, empowerment,and building a stronger Africa.
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Commitments

Gofere Sportswear is committed to operating with integrity and purpose, upholding the highest ethical standards in all aspects of our business. We recognize our responsibility towards our customers, employees, communities, and the environment, and we pledge to conduct ourselves with the following commitments and obligations:

towards our employees

Providing a positive and supportive work environment.
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towards our customers

Building strong partnerships with all our customers:
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towards Sports Clubs

Partnering for athletic excellence
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towards our Fans

Building a vibrant community
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Ethiopian & Pan-African Communities — with Africa Image Unity ring, three people, Ethiopian and Pan-African ribbons, and an embedded Africa image.
Empower your appearance

We offer the best deals on training equipment

Questions & answers

We are happy to answer &assist

We are proudly headquartered in Addis Ababa, Ethiopia, with distribution reaching across Africa and beyond.

We design and manufacture sportswear for men, women, youth, schools, and professional teams — including football kits, basketball sets, training gear, fanwear, and accessories.

Yes! Gofere delivers to 125+ cities across six continents, including the African diaspora communities.

You can shop directly through our online store or connect with our sales team for bulk, team, or academy order

Absolutely. We specialize in customized teamwear for clubs, federations, academies, and corporate partners.

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