Commitments to Our Employees

Positive & Supportive Work Environment
We foster a respectful workplace free from discrimination and harassment, with fair compensation and professional development.

Investment in Training
We offer ongoing training and growth opportunities to help our team thrive.

Open Communication & Collaboration
We promote honest feedback, teamwork, and an environment where ideas are valued.

Community Involvement
We support and encourage employees to engage with their communities in alignment with our brand values.

Employee Safety
We prioritize a safe and healthy environment with preventative measures and well-being practices.

Commitments to Our Customers

Product Quality
High-performance, safe, and transparent products — always.

Fair & Ethical Trade
We conduct business with honesty, fairness, and respect for societal and legal norms.

Exceptional Customer Service
Timely support, transparency, and personalized assistance are at the heart of our customer care.

Diversity & Inclusion
Our marketing reflects the voices and identities of athletes across Ethiopia and Africa.

Accessibility & Affordability
Competitive pricing and inclusive financing options ensure we serve athletes from all walks of life.

Lasting Partnerships
We support clubs, individuals, and corporate partners through transparency, collaboration, and mutual growth.

Commitments to Sports Clubs

Athletic Partnership
We support clubs with dedicated programs, gear, and resources that nurture excellence and community spirit.

Trust & Transparency
Open, honest collaboration ensures long-term partnerships that empower athletes continent-wide.

Commitments to Our Fans

A Vibrant Community
We foster a space where fans connect, celebrate, and support one another.

Amplifying Voices
We listen to feedback and involve fans in shaping the Gofere experience.

Engaging Storytelling
We tell the stories of our fans — their victories, struggles, and dreams.

Exceptional Service
Timely responses, personal attention, and a fan-first approach.

Rewarding Loyalty
Loyalty programs, exclusive events, and behind-the-scenes access build lasting bonds.

Commitments to Ethiopian & Pan-African Communities

Unity & Equality
We stand firmly against all forms of discrimination. Our mission is to unite and uplift athletes across Africa.

Beyond the Game
Our social and environmental initiatives reflect our commitment to lasting impact.

Cultural Celebration
We collaborate with artists and local communities to showcase Africa’s vibrant heritage through sport.

Commitments to Our Casual Wear Customers

Empowering Everyday Style
We offer stylish, comfortable designs that empower customers to express themselves confidently.

Comfort & Style Beyond the Game
Our casual line is built for everyday life — from adventure to relaxation, always with Gofere quality.