Brand Values & Philosophy

Born from Ethiopian Pride, Fueling an African and Global Movement

Gofere Sportswear is more than just a brand — it’s a symbol of Ethiopian spirit woven into every stitch: pride, beauty, and bravery. We are pioneers, rewriting the rulebook of the sportswear industry with innovation, inclusion, and community empowerment at our core.

Beyond Tradition, Beyond Sportswear, Beyond Borders

While the industry may be steeped in convention, Gofere dares to be different. We challenge the status quo by embracing fresh ideas and bold practices — because we are beyond sportswear. Yet innovation never means forgetting our roots. Every product and service we deliver respects and embodies Ethiopian culture, serving your needs while honoring your heritage.

United by Passion, Driven by Impact

We are a family, united by our passion for sport and driven by the desire to make a difference. We believe in fairness, collaboration, and mutual benefit — building strong relationships with everyone we touch. Our commitment goes beyond profit: we’re dedicated to growing Ethiopia’s sportswear industry, creating jobs and generating foreign currency.

Leading the Charge, Giving Back

As trailblazers in our field, we know leadership means responsibility. We strive to inspire the next generation of African brands, proving success can be built on indigenous names and approaches. With deep industry knowledge and a powerful network, we bridge gaps, close divides, and invest back into sports through real social impact initiatives.

Gofere is more than sportswear — it’s a movement. Join us as we redefine an industry, celebrate our heritage, and empower communities, all while pushing the boundaries of what’s possible.